Thursday, November 17, 2011
Thursday, November 10, 2011
So, Jim, tell me a little bit about yourself.
Well, I am a 23 year old University of Florida grad, class of 2010 (Go Gators!!!!). I spent some years in Boston, MA; spent last year in GA and 15 before that in Jacksonville, FL.
Amazing! Congratulations on your 1 year anniversary with DENMARK! How does it feel? What have you enjoyed about being a Viking ?
It’s nice to have been here for a year, I really feel like an essential part of the team. I’ve really enjoyed working my way through from intern to today, and the people that make up this team are great.
What made you choose marketing as a career?
I like the challenge that marketing presents. There may or may not always be a clear path to solving the difficulties a company/industry is facing, but it’s always a puzzle. The fun part lies in finding out how all the pieces fit together.
Have you read anything interesting this week? (marketing news, tech news ect.)
As odd as it sounds, I tend to stay away from marketing news, but I can’t get enough politics! I’ve been keeping up with the Republican primary contenders lately… occupies a good chunk of my reading time.
Since social media is becoming an integral part of everyday life, would you consider yourself a Twitter, FB or Google + Junkie?
Originally I was all about Facebook, but then I got into Twitter a lot. I love the idea of telling a story in 140 characters or less. I’m on Google +, but I still prefer Facebook over Google +.
I heard through the grapevine that you got the new iphone! What phone are you switching from, why the switch and what's so cool about this particular Apple product?
Yes! I’m so excited. Being on the Sprint network, this is my first opportunity to own one, and it just so happened to coincide with an eligible upgrade time. I’m switching from a Sanyo phone, which was reliable in its own right, but just older and not 3G ready. I’m an Apple junkie, so this was the missing piece of my collection… The camera on it is amazing, it’s super fast, and Siri really is a gamechanger.
What song or album is in heavy rotation on your ipod or spotify account?
I can’t get enough of Mayday Parade’s new self-titled album! It’s my candidate for best pop-punk album of the year. Also, I can't wait for the new fun. record coming out in February of next year! The Picture Show never goes a day without a listen, and I’m also dabbling in some dubstep (Skrillex).
What good movies and bad ones have you seen lately?
The last movie I saw in theaters was Harry Potter and the Deathly Hallows Part 2 (twice), and it was epic. The last one I saw at home was the remake of A Nightmare on Elm Street, I bought it on BluRay and watched it on Halloween. Not great, but not bad… definitely visually stunning in high definition!
What would you like to conquer this week?
Wednesday, November 9, 2011
I’m a guy. So I’m no stranger to getting all sorts of throwable things for Christmas. I’ve received footballs, frisbees and baseballs. There’s even the basketball I bounced through my parent’s bedroom window when I was eight.
And then there’s this: The most amazing throwable ball thing ever. It’s a 360-degree camera, in a ball. You throw it in the air, and it snaps a panoramic shot at its highest point. All you need is a decent throwing motion and a computer to download the image. I’m working on my throwing arm as we speak. 10-pound dumbbell curls, 30 reps a day.
So Santa, if you’re reading this, see below. I know it’s not even Thanksgiving yet, but the elves will probably need to work overtime to build this bad boy:
Thursday, November 3, 2011
In the world of big decisions (like picking your family room’s paint color) and pricey, non-returnable considered-purchases (like choosing the new carpet to go with your new paint color), decorating resolutely ranks right up there on the top tiers of terror.Okay, the truth is that most of us (even those of us who revel daily in creative realms) are more than likely to be reduced to quivering pools of shudder at the mere thought of picking colors for our own home. Imagine, given the challenges of room size, ceiling height and all the vagaries of natural and unnatural light, picking paint color and carpet that actually go with each other. What are the chances of that?
And, when you come right down to it, what does “go with” really mean?
Now, to make matters more terrifying, the process of discovering “what goes with what “ is neither condensed nor convenient. And while you might start your journey by spending a gajillion late night hours on a gajillion websites, your adventure has only begun. Because no matter how hard you try to convince yourself that you can match colors online – you can’t. Or maybe you can, but what you absolutely cannot do is convince yourself that you can. So you don’t.Ultimately it all becomes peripatetic. You start by using your lunch hours, then your dinner times, and eventually your sick days (yes you do!) to run from paint store to furniture store to drapery store to carpeting store and back again.
And for all this running, your reward is lots of tiny, little, begrudgingly given samples and chips and swatches of variously colored carpet, wallpaper, paint and fabrics clutched in your sweaty hands and purse and pockets and bags – and “Oh-My-God, where did I put that orange and magenta-ish paint chip that goes with the hue like we liked on Aunt Marsha’s ottoman?”Yes, I have heard that conversation (and who would not have committed that word-for-word to memory?) and I have witnessed that journey.
So back to the running around and clutching of samples and whatnots. Like Judgment Day, there eventually comes the point when the creative question has to be answered: will that color paint go with that color carpet?And who has discovered the answer? Who has suddenly changed the game for all weary seekers of “go with”?
Martha Stewart.Not to mix brand references, but Martha Stewart has created The Great Garanimal of “Go With.”
(Garanimals – you know, the famous children’s clothing line that uses sweet little babyish icons to show you how to match tops with bottoms, etc. Really, you didn’t know? )Now, even the most confirmed decorator-phobe, can walk into Home Depot, go to the Martha Stewart Living Paint and Carpet Collections and choose from over 280 interior paint colors that are expertly matched to their best “go with” by cute little icons (apples, stars, etc). So if you truly can not see the nuanced differences between Barely There Beige and Bright Morning Beige, you can simply match one apple (or star, etc) icon with another and voila! You have your perfect Go Withs.
But that’s not all.MSL has taken those little MSL paint icons and put them on all her MSL carpeting…. So now you can also take your perfect paint Go Withs (walls, trim and ceiling) and using those angelic MSL icons, find the inarguably perfect carpet Go With.
So now you can go back to sleeping at night. Martha, the patron saint of keeping–it-simple, has tamed the terrors of creative Go Withs.Have you found new methods for solving creative problems? If so, please share. We are always eager for great conversations on creativity, commerce and communication.
- Chief Viking
- Chief Viking
Wednesday, November 2, 2011
One of the best things about the creative process is that you can find inspiration just about anywhere. Sometimes, a movie might spark a great idea. Other times, it might be the beauty of Mother Nature. And yet sometimes, it’s just others in the creative industry doing really great work. When it comes to the Web, there a number of sites that are fun to peruse when looking for a little design inspiration.
Here are three that we check out from time to time.
Have favorites of your own? Post them below. We’d love to hear how you get inspired to make every pixel perfect.
- Small Beard