Tuesday, January 24, 2012

The Volkswagen Strikes Back



The great folks at Volkswagen are back again with a followup to last year's wildly popular and immensely successful "Force" commercial. If you recall that commercial from last year's Super Bowl XLV, a child dressed up as Darth Vader tries to use the mythical "force" within all Jedi Knights. Much to his chagrin it does not work on anything, until he finally tries it on the new 2012 Passat. When his parents notice, they use remote start to make the car react to the child's "force" action, to make it seem as if he started it with his powers.


Well, in preparation of the upcoming Super Bowl XLVI, Volkswagen has released a teaser trailer for a sequel to that commercial featuring a chorus of dogs barking the Imperial March (a famous theme for the Empire in the Star Wars series). The teaser trailer has affectionately been titled, "The Bark Side." Some of the dogs are even dressed up as various characters from the series (droids, ewoks, Darth Vader, etc.) to add to the Star Wars theme.

The trailer wraps with miscellaneous sound effects and the date of the Super Bowl with the promise "Back. And better than ever."

I know I'm not alone in saying, I certainly have "A New Hope" that's true.


Thanks again to the kind folks at Adverblog for aggregating great content like this.

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