For the 6th consecutive film in the series, Heineken is teaming up with the newest James Bond flick, Skyfall, to introduce an innovative global marketing campaign centered on the new movie launch.
Between the combination of onscreen and offscreen integrations, the leveraging of social media relationships (Facebook, Google) and various P.O.P. opportunities, Heineken plans to link Skyfall directly to its "Open Your World" campaign, according to Alexis Nasard, Chief Commercial Officer of Heineken.
In addition to the excitement being driven by the unprecedented collaboration between the two brands, there's the added benefit that 2012 is the 50th anniversary of James Bond, which is creating a massive amount of buzz among lifelong fans and newcomers alike. Not to mention that this is the first campaign that will feature the man himself, Daniel Craig, reprising his role as Bond, James Bond.
So keep your eyes open for this innovative campaign as we get closer to September 2012, not that you'll really be able to miss it!
Special thanks to Popsop.com for letting us know about this!